“We want something very different, very unique,” was the call. “Not your ordinary law firm ad.”

Yeehaw! That was music to our ears when Peter Walzer and Chris Melcher gave direction to the NGI creative team. So we went to work.

The result was a stunning new campaign. The goal was to create a powerful look that dramatizes the need to be careful when selecting a family law firm, especially when the stakes are high.

“It really was a fun project to work on,” said Brian Hemsworth, president and CMO for Newman Grace. “I think we put together a really cool and page stopping look.”

The campaign is currently featured in LA Lawyer Magazine.