In more than 18 years in business, we’ve worked with our fair share of non-profits here at Newman Grace. For more 10 years, we’ve had the privilege of working Shane’s Inspiration. They are one of our longest and most beloved non-profit clients. Shane’s Inspiration is a non-profit organization that, simply put, designs and builds […]
A challenge of technology companies is to talk about what they do, but to do it in a way that doesn’t scare off the average person. Case in point, Vendor Direct Solutions (aka VDS) is a company that delivers operational and technology systems and solutions for law firms. They are developing incredible systems that are […]
Google ”corporate portrait” and you’ll see an awful lot blue suits, ¼ angles, canvas backgrounds, and plastic smiles. It’s unfortunate, in our opinion, because the value of a photo is to let people see you, but so many of these portraits portray images that lack any humanity. For most of us, it’s like our […]
SEO, or search engine optimization, is part science, part technology, and part dumb-ass luck. Mind you, I have done a lot of SEO, but I am not a full-time SEO practitioner – I wouldn’t have the patience. A good friend, a mucky-muck at one of the West Coast’s top SEO firms once told me […]
When Sally Field won her Oscar back in 1988, she proclaimed, “You like me, you really like me.” It wasn’t an ego thing, it was a revelation. She was sincerely surprised to see acceptance of her work as an actress. And in doing so, she continued to develop as an actress, and arguably one of […]
Back in the mid-80s, Michelob launched their famous, “Who Says You Can’t Have It All” ad campaign. It appealed to the “yuppies” (a term that seems to have vanished) of the day. Work hard, play hard, do it all, and have a Michelob when you’re done! In the years that followed, Michelob took some […]
I’ve been complaining about holiday customer service for the past few years, but I finally reached the breaking point. Customer service is dead. You can blame the company or owner or management, but it always falls back on the brand. Go to a restaurant and get a bad server, and it’s the restaurant’s […]