A challenge of technology companies is to talk about what they do, but to do it in a way that doesn’t scare off the average person. Case in point, Vendor Direct Solutions (aka VDS) is a company that delivers operational and technology systems and solutions for law firms. They are developing incredible systems that are […]
Google ”corporate portrait” and you’ll see an awful lot blue suits, ¼ angles, canvas backgrounds, and plastic smiles. It’s unfortunate, in our opinion, because the value of a photo is to let people see you, but so many of these portraits portray images that lack any humanity. For most of us, it’s like our […]
SEO, or search engine optimization, is part science, part technology, and part dumb-ass luck. Mind you, I have done a lot of SEO, but I am not a full-time SEO practitioner – I wouldn’t have the patience. A good friend, a mucky-muck at one of the West Coast’s top SEO firms once told me […]
When Sally Field won her Oscar back in 1988, she proclaimed, “You like me, you really like me.” It wasn’t an ego thing, it was a revelation. She was sincerely surprised to see acceptance of her work as an actress. And in doing so, she continued to develop as an actress, and arguably one of […]
Back in the mid-80s, Michelob launched their famous, “Who Says You Can’t Have It All” ad campaign. It appealed to the “yuppies” (a term that seems to have vanished) of the day. Work hard, play hard, do it all, and have a Michelob when you’re done! In the years that followed, Michelob took some […]
I’ve been complaining about holiday customer service for the past few years, but I finally reached the breaking point. Customer service is dead. You can blame the company or owner or management, but it always falls back on the brand. Go to a restaurant and get a bad server, and it’s the restaurant’s […]
The team at Newman Grace Inc. was recently awarded a project with one of the Southland’s leading audio visual and security system companies. The site will include an entirely new design, new branding, a state-of-the-art CMS (content management system), and an architecture to allow e-commerce at a future date. “We’re excited about the project,” […]
Newman Grace Inc. had the pleasure of working with Paul Costa and the great folks at Direct Hire Associates. They’re a firm matching great people with excellent companies. “We created a really cool brochure for the Direct Hire team to use when making client presentations,” said Jerri Hemsworth, CEO and Creative Director at NGI. […]
“We want something very different, very unique,” was the call. “Not your ordinary law firm ad.” Yeehaw! That was music to our ears when Peter Walzer and Chris Melcher gave direction to the NGI creative team. So we went to work. The result was a stunning new campaign. The goal was to create […]